"Don't blame me, boss. That's what the plan says."
If your users can't understand the manual (or on-line help in software), they may be misled into thinking that the product or service is faulty. And if your prospects are confused by your brochure, they'll turn to your competitors' brochures. Documentation is not a last-minute chore that can be be delegated to the only staff member with time available. Poor documentation can break your business! It pays to get it right. So come to the specialist with over 25 years of experience of technical communications and satisfied customers literally worldwide.
Services available include:
The user manual (including on-line help in a software product) is the front line of communications between you and your established customer base. If it misleads the customer into using the product incorrectly, you may be blamed for a defective product. And remember that, if you export your products, for the user English may be a second or third language.
Roger has produced user manuals for medical equipment, surveying instruments and for hardware and software for PC, Macintosh, Psion, Acorn and mainframe computers. Some have been highly acclaimed for their clarity and ease of use. He can advise on the most suitable format for your manual.
Of course, a skilled sales staff is essential, but often it is the brochure that introduces your product or service to a prospect. Your sales team may act largely in response to enquiries generated by brochures. So the brochure design is critical - if it doesn't produce the enquiries, your sales team will have no leads to follow up.
Roger has created brochures for a wide variety of products including refrigeration equipment, security systems, building materials, computer peripherals and medical software. He can match the design to your budget.
Occasional (quarterly or six-monthly) newsletters are an excellent way of keeping in touch with your customer base. They keep your company name and your products and services at the forefront of your public's attention. Case histories show potential customers how your products may be the solution to their problems. Newsletters need not be expensive and short runs are no problem. Roger did a print run of just 50 for a specialised consultancy.
The trade press is a most effective medium for reaching a specialised sector of the public. The days have long gone when when a press release was certain to get you a few column inches in the news pages that would result in a stream of reader enquiries. A feature article commands far more attention as it is larger and listed on the contents page. But how do you get your products into a feature article?
Leave that to Roger who has achieved this for clients in the security, bulk materials handling, specialised building materials, engineering consultancy and analytical fields. He can do it for you, but only if your products are worth shouting about. And they are, aren't they?
The Worldwide Web is an exciting and economical way of making information on your products and services available to anyone with Internet access worldwide, at the touch of a button. Although there are many software tools that claim to make web site creation quick and simple, there are still many pitfalls for the unwary and useful shortcuts learned by experience. And having created your site, how do you ensure that others can find it?
Interactive CD-ROMs are in many ways like "web sites on a disc." Roger can create a site or CD to suit your requirements. This is an example of a web site that he created. Interactive CDs he has created include three for a manufacturer of handheld computers and printers.
If you entered my site directly using a link from a search engine, you may have missed out on the site navigation system. If you cannot see seven buttons along the left edge of the window, please click the Continue button below.
